The supply chain of Silver Tourism market is diverse and with ample future potential, fastest growing emerging markets like Vietnam, Costa Rica, and Morocco are creating a buzz among market players. The revenue growth for market players in these countries are expected to range between 14.2% and 18.9% annually which is a way above the global average of 15.8%. Moreover, the key opportunities, such as tailored travel experiences, health and wellness tourism and digitally enhancing the silver tourism experience, are anticipated to create revenue pockets.
Leading players such as TUI Group, Thomas Cook Group, Jet2 Holidays, Cox & Kings Ltd, Lindblad Expeditions, Travcoa, Scott Dunn, Abercrombie & Kent Ltd, Micato Safaris, Tauck, Al Tayyar and copyright Travels are well placed to compete within the global market and shifting focus & efforts to improve market position in the frontier markets.
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Market Dynamics
Increased Global Ageing Population: The global population is experiencing an increase in elderly individuals. A group that now includes silver travelers. As more individuals are enjoying lifespans beyond their working years the market, for silver tourism has expanded significantly leading to the growth of this sector.
Rise in Disposable Income: The elderly of todays era. Often referred to as travelers. Possess greater disposable income compared to past generations which enables them to invest more in travel experiences and contributes to the expansion of the silver tourism sector.
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