Leading players in such as TUI Group, Thomas Cook Group, Jet2 Holidays, Cox & Kings Ltd, Lindblad Expeditions, Travcoa, Scott Dunn, Abercrombie & Kent Ltd, Micato Safaris, Tauck, Al Tayyar and copyright Travels are pushing the boundaries of innovation and forging strategic partnerships to capture larger market share.
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Seniors aged 60 and above – known as tourists – are increasingly adopting technology in unprecedented ways nowadays. The rise in smartphone usage and digital devices among this age group has surged significantly leading to a shift, in the industry landscape. Travel and tourism companies catering to this demographic have had to adjust by providing online booking platforms, virtual tours and digital advertising strategies customized to cater to the preferences and requirements of travelers. The rise of technology has changed the market landscape. Is set to influence the trajectory of Silver Tourism moving forward.
Global & Regional Analysis
As per research study, Silver Tourism is expected to rise to $11341.6 billion by 2035 from $2265.3 billion of 2024 with a CAGR of 15.8%. The silver travel sector in Europe is a established market with fierce competition present within it. Several European nations like Spain and Italy have made an effort to attract the increasing number of elderly tourists by offering services and activities tailored to their needs and interests. These countries rich historical backgrounds and vibrant cultures coupled with their healthcare systems make them particularly enticing for older travelers resulting in promising growth prospects, within the market.
Research Scope
| Segment | Subsegment |
| Age | 65-74 75 and above |
| Income Level | Low Medium High |
| Travel Type | Solo Group |
| Interests & Preferences | Sight-Seeing Adventure & Experiences Wellness-Themed Cultural Exploration |
| Stay Duration | Short-term Long-term |
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